Thrive has been at the top of the PR game for more than seventeen years and is one of the few independent agencies with established offices in Sydney, Melbourne, Brisbane and Auckland and reach across all of ANZ through its affiliates.
We uniquely straddle corporate and consumer PR, and with that comes an unrivalled media and influencer network, along with an ability to produce SMART, SIMPLE, PR RESULTS.
We are a diverse team of PR, media and digital experts. Strategy, creative yet practical ideas plus commercial thinking are at the forefront of everything we do.
We are renowned for our earned media campaigns for some of the biggest ANZ and global brands yet our offering extends to combine a broad mix of PR services.
Knowing your business goals and devising a communications strategy to get there, is the difference between a good to great PR campaign. Thrive’s successful campaign results demonstrate how a sound strategy and carefully chosen and executed tactics, determined at the start of a campaign, make the difference.
We know who’s who in the media, both traditional and new. We have the ‘know-how’ when talking to print, online and broadcast media. From product placement to leading news stories, we are proactive and know how to get cut through and the exposure brands desire. We understand the needs of media and their new content requirements. We’ll show you how to take a simple story, to leading news of the day.
Thrive regularly works with a range of brands to secure high profile ambassadors. We manage aggressive media schedules to ensure ROI against ambassador investment and we media/message train to ensure ambassadors are on message and communicating to audiences in the interests of the brand we represent. Thrive works with brand ambassadors on a regular basis to manage their involvement in events, media schedules and appearances.
Thrive has an enviable network of influencers and category taste-makers across industries from business and sport to food, health and technology. Bloggers, “insta-stars”, “You Tube sensations” and other experts in their fields, now command audiences (in some circumstances) larger than traditional media platforms. We work with brands to identify their influencers, and engage and leverage influencer involvement to impact PR and digital campaigns.
EVENTS + BRAND
Our dedicated experiential PR team is defined by creativity and innovation. We design and implement brand experiences and events from one person to thousands, ensuring audiences enjoy a meaningful and interactive experience with your brand.
Thrive plays an active role in leveraging sponsorships for brands, improving the ROI on a deal and delivering more impactful audience engagement.
Thrive brings like-minded brands together to share audiences and create impactful, value-for-money partnerships that deliver mutually beneficial results.
We have proven experience, identifying brand partners and negotiating the mutual marketing benefits.
Thrive is trusted to manage the reputations of some of Australasia’s most respected brands and organisations. Some of our best work is behind the scenes, ensuring only the right news hit headlines. Our corporate communications team devise strategic issues management plans. We act swiftly in times of crisis protecting and guiding our clients through contentious or sensitive situations. We have managed some of Australasia’s highest profile product recalls and have media trained leading CEOs and spokespeople fronting live news scenarios.
AT THRIVE WE DELIVER PR DIFFERENTLY
That’s why some of Australasia’s most prestigious brands like Optus, Coles, Twitter, Callaway Golf and Nintendo have chosen to work with Thrive over other agencies. It’s the reason why clients turn to us year after year to manage their reputations, launch their products, leverage their ambassadors and sponsorships, create clever brand partnerships or manage their issues.
Working across many industries from business, FMCG, retail, sport and entertainment to lifestyle, wellbeing, online and consumer technology, Thrive covers a large scope of industries but all with a common direction… We think outside the box, stretch the boundaries, deliver the basics the best, and consistently ask what can be done better than our competitors.
Our team of ‘Thrivers’ are some of the most talented consultants in Australasia, delivering quirky, cool or simply clever campaigns and continuing to prove that PR can be your most effective marketing effort.
Explore our other divisions for more information.