The Australian media is among the most aggressive in the world, with the landscape constantly changing. There is more market noise, the news cycle is 24/7 and the rise of social media has led to more crowd-checking and less fact-checking. Your ability to stand out, get your message across and manage your reputation is more challenging than ever before.
The Media Masterclass is the session which covers all bases – delivering messages with skill and precision, conquering those nerves and presenting with confidence and polish.
This is a full day course which starts from the basics and continues right through to how to conduct a live television interview. The course can be specifically tailored to your needs, and that of your staff and will focus on specific issues confronting your business.
THE POWER OF PRESENTATION
Effective communication is the key to nailing all presentations within business. Whether internal communication with staff or a roadshow connecting to stakeholders or potential investors, it’s an essential part of business success.
Based on true principles of communication taught at NIDA and crafted with best practises adopted by master communicators from around the world, this course is a must do for anyone keen to improve the way they connect and get their message out to key audiences.
This four hour session includes a presentation recorded and played back in real time – repeated until the participant records major improvements. Each course can be tailored to meet the needs of the individual participant and expert assistance can be given to help develop presentations during and after the course.
MASTER YOUR MESSAGE
This course highlights the importance of identifying and crafting clear key messages which are delivered in a controlled and concise manner to the media. The course covers television, print, radio and online. Interviews are recorded and played back in real-time with constructive feedback from your expert trainer.
Preparation is the key to controlling your media experience, and this course focuses heavily on how to become a competent spokesperson and control your message.
If your message is lost, so is your reputation. Learn how to set your agenda when communicating with your key stakeholders through the media.
GET MEDIA SAVVY
This is a fun half day course which introduces participants to the basic elements of the Australian media. It’s the media 101 training course which focuses on the top ten things you need to know when dealing with the media.
The course is designed for potential spokespeople who are keen to front the media but have little to no experience. Issues such as message development, becoming a good ‘spokesperson’ and not an ‘answer person’ are covered on the day. Television, radio, print and online interviews are conducted in various scenarios.
Thrive’s Stay Media Savvy refresher course is highly recommended as a follow up course.
STAY MEDIA SAVVY
Stay Media Savvy is a refresher media training course which takes participants to the next level when dealing with the media, after completing some initial training.
Stay Media Savvy explores media management techniques beyond initial 101 media training and gives participants the confidence to handle themselves in any situation which involves the media, including live broadcast scenarios.
The art of story telling, humanising an interview and staying on message under pressure are key areas covered during this day course. Media skills are sharpened and tested to include tricky media situations. This course is highly recommended for high level spokespeople within your company.
Megan is an award winning broadcast journalist and public affairs executive. She holds one of the most ferocious jobs in media as Chief of Staff at Channel 7 News in Sydney and has worked closely with Thrive to design and direct Thrive's Media & Presentation Training courses. Her career spans over 20 years in the broadcast and print media industries, with time spent at award-winning global communication agencies, The Daily Telegraph and NSW Police.
Melissa is Australia's most respected and leading media commentator for fashion and lifestyle. She is currently the Entertainment and Style Editor at Large for news.com.au and also regularly features on Sunrise, The Morning Show, A Current Affair and Today Tonight. Melissa has written for a number of publications and has also spent time working on the radio for 2DayFM. She has interviewed an array of celebrities and has been an ambassador for a multitude of leading Australian brands.
Chris Jones started his career as a journalist more than a decade ago. He is one of the country’s leading senior producers of sport, currently with the Seven Network working on some of the most high profile live events including the Spring Racing Carnival, Australian Masters (golf) and the AFL season broadcast coverage. Chris’s career has included on-air presenting roles with Channel Nine and Seven, which have led to him being an all-rounder when it comes to his media expertise.
Sue Smethurst has worked across all forms of Australian media, radio, television, newspaper and magazines. She has interviewed the famous and the infamous, from politicians to pop stars. At just 26, she became Editor of New Idea, the youngest woman to take the helm of a national weekly women’s magazine. She is a best-selling author and successful businesswoman. A Senior Journalist at The Australian Women’s Weekly, Sue also serves on a number of corporate and community boards.
Jim Wilson is an Australian sports journalist and reporter, who is currently the sports presenter on Seven News Sydney and Seven Afternoon News. Beginning his journalism career with a cadetship at Brisbane's Courier Mail in 1987, Jim jumped at the chance to work in Channel Nine's news sport department later that year. In 1997, Jim covered The Ashes tour, Wimbledon and the British Open – the only Australian-based journalist to do all three. He has covered some of the most significant sporting moments in the past fifteen years and is highly respected in the Australian sporting community.
John Cadogan is a journalist, producer, broadcaster and engineer. He has been regularly seen across Australia as the motoring expert on Today Tonight, A Current Affair, Sunrise and other media platforms. On radio, John is 2UE's motoring editor, host of Weekend Overnights and regular commentator on Canberra 2CC's breakfast program. John is now a freelancer for the Channel Seven network and is owner of a consumer-oriented, automotive website.
Giaan Rooney, former Olympic Swimming gold medallist, is a jack of all trades and a much loved Australian TV personality. In 2013, Giaan became a presenter for Channel Seven, after spending six years with Channel Nine. During her time at Channel Nine, Giaan worked across a range of shows including; co anchoring Wide World Sports, presenting on Getaway, Postcards, and for the 2010 Winter Olympics, The 2012 London Olympics and the Spring Racing Carnival. Giaan is an ambassador for Jockey and Bayer Animal Health. She is an articulate media communicator, known for her on air talent and style.
Tim Davies is a journalist and producer who has worked in the Australian media for the last decade. Tim has worked in the newsroom of DMG radio, as news editor and presenter on both Nova 969 and Smooth FM and as news presenter and the ‘voice of reason’ on The Kyle + Jackie O Show on 2DayFM. Tim has also worked as a producer on programs including Sunrise, The Morning Show and is currently at Channel Nine.