繁富公关 +

传讯

繁富: 蓬勃发展、茁壯成長 + 取得成功

澳大利亚和新西兰领先的「CORPSUMER」公关公司

独特地结合新时代的企业和品牌传讯

有关繁富公关

繁富公关是澳大利亚和新西兰最大的家族式女性主导(Female-run)的私人拥有独立公关公司，在主要城市设有五个办事处。我们的客户包括正转型的成熟企业和突破及扩展中的品牌.

作为一家重量级的公关顾问公司，我们把跨国公司和精品顾问公司的特征完美结合，有大型顾问公司的资源，投資在優秀的人才，无与伦比的最佳实践标准和流程，再加上具企业家精神和以革新方式做事的自由。

繁富公关是各大型或新兴品牌在「corp-sumer」领域的合作伙伴，提供公共关系和社交媒体服务，将新时代企业和品牌传播结合。

无论是联系大型企业，中小企还是本地社区，我们的客户都喜欢我们能将逻辑和创意结合来打造精明的宣传计划。我们提供包括社交媒体管理的全面整合公关服务，在提供最佳的基本公关服务之余，为客户突破界限，并引入重塑其公关定义的新传讯方法。近二十年来，我们以earned media闻名，我们有数百家媒体联系网络，作为独立公司意味着我们对客户完全负责，我们能不断创新以确保我们的客户服务继续领先。

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服务

公共关系

数码

thrive360

我们的故事

繁富公关由出生于新西兰的藍莉丽(Leilani Abels)于2000年在墨尔本成立。

Leilani当时年仅25岁，拥有体育营销和管理经验，立公司的目的旨在提高公关行业的问责制和投资回报率。繁富公关的基础客户包括LVMH Watch＆Jewellery、Melbourne Racing Club、Reece Group和维多利亚国家美术馆。公司为Alannah＆Madeline基金会举办了一场名为Starry Starry Night的名人慈善晚会，致公司成为市场上最受公认的公关公司之一。 2004年参与并赢得Nike 這客戶，驱使繁富公关在悉尼开设分公司，让繁富公关能吸引最优秀的人才以及澳大利亚和新西兰最大的本地和全球品牌。

繁富公关于2016年在新西兰进行收购并首次在昆士兰开设办事处。其黄金海岸办事处于2018年初成立。

虽然许多公关公司來去不絕，但繁富公关自成立以来近二十年不断发展壮大。

Leilani当初成立繁富公关之时，她故意选择其定义为公司名字：蓬勃发展、茁壯成長并取得成功。至今仍担任公司董事总经理的Leilani表示：「这是我每天努力为我的团队和繁富公关的客户作出的承诺。」

更多关于我们的资料

我们的团队

繁富公关以吸引和培育业内的公关人才而闻名。我们的团队集合了受本地和国际化培训的公关顾问。我们是一队出色的撰稿员、创作人员、聪明的战略家和社交媒体专家组成的团队，擅长讲述新闻故事。

认识我们的团队

我们的工作

OPTUS JUNIOR DOLPHINS

From high profile Olympic athletes to grassroots swimming, Optus continues to demonstrate its commitment to Australian sport with Thrive driving sports PR campaigns at a national and local level.

Supporting the of Australian swimmers, in partnership with Swimming Australia, Optus enlisted Thrives support to raise awareness for its Junior Dolphins program and drive a call to action to get more parent’s children enrolled in the local swimming program. With the help of ambassadors, Matt Horton and Libby Trickett, the Junior Dolphin program reached thousands of parents through community events and local PR initiatives, driving sign-ups nationwide.

With the marriage equality vote having only recently passed, ANZs partnership with the 2018 Sydney Gay and Lesbian Mardi Gras demanded a celebratory communications approach to amplify ANZs long-standing championing of pride and diversity across the country.

Thrive executed a multi-faceted campaign amplifying the much-loved GAYTMs, celebrating ANZs leadership in diversity and launching a new interactive consumer activation that allowed for thousands of ‘glitter messages’ to be launched from the ANZ parade float.

OPTUS SMALL BUSINESS

It’s easy to say YES to working with Optus, especially when you partner with the SMB team for great go-to-market campaigns. One of our favourites was the launch of Ian Thorpe’s new pool cleaning business as he encouraged small business owners to enter a competition to head to the Rio Olympics. The teaser campaign raised eyebrows and sent social media into a flurry when Ian revealed his new pool cleaning business on Instagram.

NZX-Listed Precinct Properties tapped Thrive to announce international food and beverage partnerships for its world-class, waterfront shopping destination, Commercial Bay. Thrive carefully selected our most influential foodie and local media to break the news of world-leading hospitality design firm AvroKO designing its 700-seat food hall, and its sister company bringing Saxon + Parole to our NZ shores. Thrive was also tasked with the ‘surprise’ announcement that Mimi Gilmour, Al Brown and Josh Emett will all launch projects in Commercial Bay. A smart and sound media strategy lead to coverage across major outlets with Media

We have worked with Cisco Australia and New Zealand for over four years to implement media engagement programs that supported its business focus areas in the region and wider APJ growth; continuing to position Cisco as the world leader in IT and a major player in the region. A key focus of the PR program was driving proactive thought leadership opportunities for its senior leadership team in Cisco ANZ. To achieve that, we frequently liaised with the senior leadership team for upcoming opportunities and themes, and worked with them to confidently deliver multiple messaging across Cisco’s business areas to maximise editorial opportunities.

With the Kmart Wishing Tree Appeal celebrating 30 years in Australia and 24 years in New Zealand, Thrive mobilised its five offices to deliver mass national media coverage, a highly engaged social media community and six focus store launch events across ANZ that were attended to by media, influencers and local community groups.

Underpinned by robust community driven storytelling, the campaign encompassed a media relations approach, targeted influencer program, event management and social media content curation and management management.

ANZ ACE THE OPEN

Thrive leveraged ANZs major partnership with the Australian Open to elevate the bank’s commitment to financial wellbeing and support more Aussie’s to get on top of their money.

The end-to-end communications campaign was centered around the hero idea - Ace the Open - which celebrated every ace served at the Open by donating to one of four charity partners to improve the financial wellbeing of 100,000 Aussies.

ANZ Ace the Open was integrated into the ATL and BTL Australian Open strategy, with the Seven broadcast regularly providing tally updates, ANZ socials sharing compelling content from beneficiaries and ambassador Dylan Alcott participating in media opportunities to discuss the initiative.

Thrive has worked with Coles for nearly a decade but never before in Australia, has a vegetable made headlines like this one! Thrive devised a PR strategy that positioned the Kalette as the new superfood and the first fresh vegetable to be introduced into the Australian market in over a decade. Starting in the Kalette's South Australian origins, media coverage quickly springboarded from Adelaide to national news, across food and lifestyle media and generated high profile blogger and influencer engagement. The campaign delivered an unprecedented 200% spike in immediate sales for Coles and has remained a popular new addition to the fresh food aisles.

As part of our ongoing retainer with Cisco, we have also collaborated with Cisco to deliver a seamless experience to journalists at Cisco Live Melbourne 2018, one of the largest and most influential tech conferences in Australia. We developed a strong PR campaign that supported the press agenda — reinforcing Cisco’s technology leadership through keynote sessions and news announcements, raising the profile of Cisco’s SLT executives through 1-1 interviews and creating further awareness of Cisco’s products and service offerings.

In 2018, we secured and hosted 15 local and NZ media at the event, coordinated travel logistics, developed materials and managed global, regional and ANZ executive interviews. We have since generated a steady flow of 139 pieces of coverage across IT, Channel and Technology media, with extremely positive sentiment.

Thrive was tasked with creating an impactful launch campaign for Sculptureum - Auckland’s world-class tourism destination in Matakana, Auckland. By engaging New Zealand’s most influential media and social media heavyweights, Sculptureum quickly gained a reputation as a must-see Auckland experience. From launch we’ve continued to promote all that Sculptureum has to offer, and as a result have gained television coverage on TV1’s Sunday, Breakfast and Australia’s Sunrise show along with VIVA, NZ House and Garden, Mindfood, Cuisine, NZ Gardener, Denizen, NZ Life & Leisure, Simply You, Sydney Morning Herald and Melbourne Age’s travel insert, The Traveler to name just a few.

As the retained agency for Callaway Golf for many years, Thrive challenged the golfing norm, with a creative approach to launch activations. To prove that Callaway’s X Hot range was the highest performing new driver on the market, we staged a major launch event held against Melbourne’s city skyline and showcased the product like it had never been done before.

In partnership with the Callaway team, we devised a creative springboard - a long drive competition with Callaway’s brand ambassador the man with the longest drive in the world, Joe Miller. We staged a three hundred person VIP night event on the Albert Park Golf Course, invited celebrities, media, influencers, golf retailers and VIP golf fans, and partnered with cool brands like Red Bull who pumped out tunes by one of Australia's hottest DJ Grant Smilie. We then created the ultimate celebrity play-offs where stars including AFL’s Sam Fisher, Brendon Goddard and Jimmy Bartel, Socceroo Harry Kewell and model Kris Smith battled it out in a head-to-head competition to see which celebrity could deliver the longest X Hot Launch drive.

The event delivered what it promised; a star-studded turnout and wide-spread endorsement for the performance of the new driver, both in media and in the Twittersphere...and of course, the retailer enthusiasm and path to purchase platform that was intended.

CMRI : JEANS FOR GENES

Thrive has worked with the Children’s Medical Research Institute, leading the public relations for its highest profile fundraising campaign, Jeans for Genes. The all encompassing strategy stretching across multiple years increased major donations for CMRI, upping corporate and school participation and generating thousands of new supporters for the Institute. We’ve negotiated star-studded celebrity ambassadors including Rachel Finch, Sally Obermeder, Jodi Gordon and engaged an army of digital influencers to share their support across social media platforms. We spread the word about CMRI’s outstanding medical research initiatives and impact by storytelling with case studies and research across traditional and digital media. Thousands of stories later, the campaign entered its twenty-fifth year in 2018.

TAFE NSW - VIVID

TAFE NSW tasked Thrive to promote the work of design students who illuminated Sydney at the world's largest festival of light, music and ideas, Vivid Sydney 2018. As TAFE is the leading provider of vocational education and training in Australia, Thrive created and implemented a campaign to showcase the type of practical experience TAFE NSW offers students and the support offered moving forward into working life.

Media outreach focused on highlighting the talents of the next generation of designers, 3D artists, animators and electronic musicians, delivering wide spread results across print, online and broadcast media.

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