CHALLENGE/PROBLEM

Amplify AGL’s Zoo Partnerships in the key family segment and increase the audience of AGL’s Facebook Page by generating new likes.

 

INSIGHT

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METHOD

Thrive devised a short, one week Facebook promotion for AGL, giving away daily prizes of family zoo passes and a major prize of a money can’t buy ‘zoo experience’ . The customised Facebook Competition Tab with like gate and dedicated Facebook advertising outreach, delivered a quick turn around, high response campaign.

 

RESULTS

The campaign achieved 615 new likes to AGL’s Facebook Page and 29.06% fan growth. The social promotion was turned around in less than a week and feedback from AGL customers and fans was 100% positive.