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Sydney Gay and Lesbian Mardi Gras appoints communications agencies Acuity and Thrive in new retained agency model
Sydney Gay and Lesbian Mardi Gras (SGLMG) has appointed Acuity Communications Advisory and Thrive PR & Communications as its retained communications agencies following a competitive pitch.


The Grand Final timing test: when brands earn the moment, and when the moment marks reputation
You don’t need to be an AFL fan to have been totally enamoured by the AFL’s Grand Final week and what it delivered.


Thrive backs new leaders with three senior promotions across Melbourne, Brisbane and Auckland
Thrive backs new leaders with three senior promotions across Melbourne, Brisbane and Auckland


How brands win in the new race to own Culture.
Cannes Unpacked #2.
In a series of Cannes Wraps from Thrive on the ground at the 2026 Cannes Lions International Festival of Creativity, we spotlight the big bets, the highlights and what earned the most attention from the week that was.


The new C-suite of Cannes : CMOs, Creators, Culture and Creativity - who and what was earning attention.
Cannes Unpacked #1.
In a series of Cannes Wraps from Thrive on the ground at the 2026 Cannes Lions International Festival of Creativity, we spotlight the big bets, the highlights and what earned the most attention from the week that was.


Thrive PR expands BYD remit to lead ANZ experiential and launch strategy
Official launch of Acuity, a modern corporate communications agency designed to bring human-centred thinking into the often-complex world of corporate and public policy communications.


Acuity launches with human take on corporate communications
Official launch of Acuity, a modern corporate communications agency designed to bring human-centred thinking into the often-complex world of corporate and public policy communications.


HARLEY-DAVIDSON LAUNCHES RIDE
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring its Heritage.
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