Announcing Cloud St – Exclusive pop-up for online stores


In the lead up to Christmas 2015, retailers and consumers are counting down to one of the busiest times of the year and this year for the first time, Xero’s Cloud St Store will pop–up on Little Collins St, Melbourne from 8 to 24 December.


Powered by leading online accounting software provider Xero, Cloud St has provided a Melbourne CBD presence for those who don’t have one – a physical space and the ability to connect with their customers face to face during the busy holiday period. It is a bricks and mortar space exclusively for Xero customers who normally sell online, providing them with a retail presence during the Christmas frenzy. Kester Black, Holy Funk Co. and The Club of Odd Volumes are just a few of the different businesses popping up each day in at Cloud St.


From Tuesday 8 December to Friday 11 December, each brand will open as a retail outlet from 10:00am to 6:00pm before the new store moves in, sets-up and opens to customers the next morning.


On Saturday 12 December and Sunday 13 December between 10:00am – 5:00pm the Melbourne CBD store will be transformed into a market place and will feature an additional six online retailers including LVLY, Sweet Mickie, Douglas & Hope, Witu, ThankYou and Canary Jane’s.


The next generation of men’s active compression underwear, PocJox will then move into Cloud St on Wednesday 16 December to Thursday 17 December. This game-changing range of underwear, taking the sports world by storm, will be available to collect in store for two days only.


During the week prior to Christmas, Melbourne-based designer and online retailer, Emma Patterson of ‘Homely Creatures’ has won the chance, thanks to Xero, to take on a physical location in Melbourne CBD 18-24 December.


Supporting fair-trade and the handmade – Homely Creatures’ knitted cushions are made by Bolivian artisans, and felt goods plus other cushions are handmade by women in Nepal. Handmade from the most natural material, Melbournians can choose to buy ethically made wares without sacrificing on style.


So pop down to Cloud St this Christmas….and don’t be surprised if you see the store again somewhere new, somewhere soon, in 2016!

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