For the second year running, Thrive has helped ANZ leverage its sponsorship of the Australian Open to improve the financial well-being of the nation.
ANZ Ace the Open celebrated each ace served at the 2019 Australian Open by donating money to ANZ’s four charity partners - The Smith Family, The Benevolent Society, Berry Street and Brotherhood of St Laurence - to deliver the nation’s largest adult financial literacy program; MoneyMinded.
The campaign was first developed by Thrive for the 2018 Australian Open to bring to life ANZ’s brand position Get On Top of Your Money and was expanded this year with extensive activations across the country.
ANZ Ace the Open pop-up courts were stationed in Melbourne, Sydney and and Brisbane, allowing consumers to serve up their own ace and contribute to the overall ace tally.
This year a total of 6,324 aces were served at the Australian Open and an additional 3249 aces were served at the pop up courts.
To amplify the initiative, Thrive PR + Communications developed and implemented an earned media relations and digital campaign resulting in widespread national media coverage and engaging conversations around financial health from experts including; Lola Berry and Libby Trickett.
This was complemented by extensive integration throughout Nine’s broadcast of the Australian Open, including a video series with ANZ ambassador and Paralympian Dylan Alcott exploring the Grand Slam tennis champion’s overall wellbeing and how he stays on top of his financial, physical and mental game.
ANZ Ace the Open recognised every ace served across all courts, all standards and all players at the Australian Open including singles, doubles, mixed, wheelchair and juniors.