Leading Lingerie brand Triumph has been dedicated to supporting and empowering real women since 1886, and it’s a message that has become no less important to the brand in the 21st Century.
In a continuation of their global #TogetherWeTriumph campaign that launched last year, Thrive created Conversations With Women Who Triumph as part of a broader PR and communications strategy for the brand, with the aim to unite and empower Australian women in a supportive environment.
We brought together a panel of fiercely fabulous women - TV personality Shelly Horton, Future Women editor Jamila Rizvi, singer and actress Clare Bowditch, and Triumph’s Marketing Manager Alana Jones - to share their personal trials, tribulations and triumphs at an intimate breakfast at Sydney’s La Porte Space.
The enraptured audience consisted of a mix of high calibre media, influencers and real women, who listened to stories of women supporting each other, self-love techniques, imposter syndrome and the importance of female friendship, along with the announcement of Triumph’s partnership with women’s charity Dress For Success.
With only a limited number of seats at this intimate event, notable guests included Australian Women’s Weekly Editor Nicole Byers, Whimn Editor-in-Chief Felicity Harley, Grazia Editorial Director Rachel Sharp, Women’s Health Deputy Editor Lizza Gebilagin, MAFS star Jules Robinson and influencers Brit Brock, Caroline Groth, Katie Willy and Liv Phyland.
Conversations With Women Who Triumph delivered an engaging and uplifting experience to boost women’s confidence, while encouraging positive conversations in line with Triumph’s core brand values. Female event panelists were also leveraged for media opportunities to amplify Triumph’s key messages.
The event garnered national media exposure and more than one hundred social media posts across the guests in attendance, with direct references to Triumph Lingerie or the key messages of #TogetherWeTriumph and #WomenSupportingWomen evident throughout all content.