Who doesn’t love good food? Who doesn’t love good wine either, come to think of it?!
Earlier this month, 27,000 foodies descended on Olympic Park to watch culinary legends, including Matt Moran, Gary Mehigan and Miguel Maestre, and some delectable exhibitors take centre stage at the Good Food and Wine Show Sydney – Australia’s largest gathering for food and wine fanatics.
To launch the Sydney leg of the Good Food and Wine Show, and give media a taste (literally!) of what was to come, Thrive worked with ARIA’s amazing chefs and a range of delicious exhibitors, including McWilliams Wine and Melbourne Martini, to organise a VIP lunch event at Ilve Showrooms. The stunning location gave exhibitors a chance to show off their produce to media and VIP guests.
Thrive had just four short weeks to promote the Good Food and Wine Show ahead of its 5 August kick-off date, so we made the most of the our tastemaker talent and toured our chefs and exhibitors across morning TV, radio and online news.
As a result of the team’s media relations efforts, high-quality media coverage was achieved across TV, radio, print, online and social media ahead of the Good Food and Wine Show Sydney driving bumper ticket sales.