Happy Holidays and It’s A Wrap. . .


Can you believe it’s that time of year? The curtains are closing, yet we feel like shouting ‘encore’ and now go into 2015 with more momentum than ever before!

It’s been a terrific year with our clients and teams at Thrive.

We are privileged to work with the best of the best.

Thank you to:

  • Our media and blogger friends, who are our lifeline

  • Our suppliers, from specialist copy writers to videographers and set builders…these guys help us to produce some fabulous content and bring to life our ideas

  • All the management companies and agents we work with, who commit their talent and resources to support our campaigns

  • The government agencies that we collaborate with throughout the year

  • Our clients….we represent category leaders and innovators at a consumer and corporate level and we are grateful for the confidence they have in us

This year we welcomed new corporate partnerships with many companies like AGL and Australian Unity.


Image Courtesy of The Herald Sun – Rathdowne Place, Australian Unity

We ticked over four consecutive years with powerhouse Coles, worked with the best chefs in the world like Curtis Stone and Heston Blumenthal and continued to grow big brands like those in the Simplot stable.


Curtis Stone

Heston Blumenthal

We helped to raise millions of dollars for worthy causes with the Good Friday Appeal, Jeans for Genes and the Salvos.


mX Cover Page Spread for Jeans For Genes 2014 Campaign – Featuring Bianca Cheah from Sporteluxe

We learnt from the smartest operators. . .



Australian Israel Chamber of Commerce Representatives with ‘Vision for Innovation Online’ speakers; Australian Facebook MD William Easton, Australian LinkedIn MD Cliff Rosenberg, and Westpac Head of CRM & Digital Karen Ganschow.

And continued our work abroad, including visits to see our friends at Twitter at their global HQ.


Thrive Managing Director Leilani Abels, with Senior Account Manager Aviva Waks, at Twitter HQ in San Francisco

And in recent months we revealed more of our work in tech and showcased new products with innovators like Square.


Square CEO, Jack Dorsey

. . .there are too many more fabulous clients and campaigns to list but they know who they are! These mentions only scrape the surface of some of the partnerships we’ve continued, and marketing campaigns we’ve been a part of in 2014.


Internally this year, we also strengthened our direction and services. We announced new senior talent at Thrive, welcoming Christopher Whitmore (Digital Director) and Megan Miller (lead for Media & Corporate Presentation Training) in addition to new talent in account teams.


Digital Director, Christopher Whitmore

National Media Director, Megan Miller


Oh yes. . . and Thrive360 continued to serve it up, including great activations with the likes of Urban Purveyor Group.


Urban Purveyor Group whipping up a feast in Thrive360

And of course, we can’t wrap the year without a mega shout out to our Thrivers and teams across Melbourne and Sydney. We value your commitment, the skills and the passion you bring to Thrive.


Merry Christmas and see you all in the New Year!

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