Industry Chat


It’s been a hectic quarter for the team at Thrive industry-wise. We’ve been spruiking to the next generation of PR stars, staging industry workshops with various partners, attending development courses, and leading the charge in women in business events.

Next Gen PRs

Speaking to the next generation of PRs is a key part of our role as a leading agency in ANZ. Recently we spoke to the undergraduates at Sydney University about our consulting model and the ever-changing media landscape, the opportunities and the challenges for PR professionals.


An investment into the careers of our next generation allows our agency to identify new talent and inject some best practice insights into their understanding of Consumer and Corporate PR. It’s also great to be able to provide an insiders view on what it is like to work in an agency and provide some practical advice on how we manage our clients’ brand reputation and image.

PR 2020 Workshop

We work with leading third parties on research and insight assignments. It is fundamental for us to use these insights to craft clever campaigns and to keep ahead of trends that impact our communication strategies. Our event and production space, thrive360, played host to 150 VIP guests recently, as Thrive’s MD Leilani Abels and McCrindle futurist, Mark McCrindle, explored Comms in 2020. Guests were enthused – and sometimes surprised – at the predictions our experts made.

Queenhood takes flight

And a big congratulations goes to Olympic athlete and TV commentator, Elka Whalan, who launched her website Queenhood, to great applause. Elka has been a long-time friend of Thrive’s. Channel Ten’s Jessica Rowe, Sunrise’s Edwina Bartholomew and Thrive’s MD Leilani Abels, took part in the very first Queenhood event that brought together fifty women in business keen to hear how to propel their careers. For our MD who is rarely lost for words, it was a sudden case of “no comment” when she was asked to name her favourite client!


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