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Kelly Rowland & TW Steel

Thrive was excited to collaborate with leading watch brand TW Steel for a project with their newly announced ambassador and global superstar, Kelly Rowland.

We were given the task of organising a back-to-back media schedule for a day of pre publicity with Kelly Rowland, which included commercial radio, TV appearances and interviews with print and glossy magazines.

Thrive also managed the exclusive event held at the Ivy Penthouse pulling together a guest list of the who’s who of Sydney, as well as managing a frenetic red carpet on one of the wettest nights in Sydney’s history.

The guest list included Dan Ewing, Rachael Finch and John Williams.

Total editorial value reached $354k and engaged over 600,000 people with key placement in Grazia and other leading media outlets.

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