Under a cloak of secrecy ahead of an exclusive media announcement, Thrive worked alongside longterm client, Coles Supermarkets to launch the national Coles Fresh Rainbow Challenge campaign with Curtis Stone. Thrive was asked to support the media launch by securing interviews with key media and influencers without releasing any details of what the opportunity was.
Thrive secured and managed five media interviews with Curtis Stone at an event held at Sydney’s West Pymble Public School where Curtis and pupils took over the Tuck Shop. It was a successful launch with Kidspot, Mamamia, Lifestyle.com, 9Honey and The Australian Women’s Weekly all in attendance.
The Coles Fresh Rainbow Challenge, which has been endorsed by Healthy Kids Association, is designed to encourage Aussie kids and their parents to eat more fresh fruit and veggies and make healthy eating fun for the whole family. Coles supermarkets also launched a new fruit and vegetable collectable collection, Stikeez. There are 24 types of fruit and vegetable Stikeez for customers to collect, including some named after Coles fresh produce growers.