New Zealander Victoria Fruean joined Thrive in July, landing in our Sydney office with an impressive suite of senior communications experience including stints working in Auckland, London and Melbourne. We couldn’t wait to find out more about Victoria’s career highlights, why mindfulness is a top priority for her, and what’s still on her bucket list.
The place you grew up:
Auckland, New Zealand
Your previous jobs:
I’ve been fortunate to work with amazing people and clients at integrated PR agencies in Auckland, Melbourne and London. Most recently, I was the PR & Marketing Manager for media agency, PHD in Auckland before making the move to Sydney to join Thrive.
What is the most important lesson you have learnt in the last year?
Taking 5 deep breaths and changing your environment for a couple of minutes can change everything!
Career highlight to date?
There are lots! Leading the Reebok Confidence Unleashed event was a recent highlight. Reebok partnered with White Ribbon (a New Zealand charity for violence against women) on White Ribbon Day to host New Zealand’s biggest, female only, free self-defence class with Kiwi born, Hollywood stuntwoman Zoe Bell as our fabulous and fearless host. It was amazing to see hundreds of women feeling strong, confident and empowered.
It was also exciting to work with Venus Williams on a carpool karaoke content piece and interviewing Serena Williams during her first appearance at the ASB Classic - an International tennis tournament hosted In Auckland.
Favourite PR campaign or moment (from anywhere in the world)?
A favourite recent campaign was ‘The Tampon Book: A Book Against Tax Discrimination” that won the PR Grand Prix at Cannes Lions this year. The Female Company addressed the issue of a 19% luxury tax on feminine hygiene products (significantly higher than items like caviar and flowers), by hiding organic tampons in books (books are taxed at only 7% as it is a ‘daily necessity’). The campaign addressed an important social issue by creating a movement grounded in purpose, creativity and courage. Love it! And I also love that I’m now working with Thrive client Bauer, who recently ran the brilliant ‘No GST on Gender’ campaign to tackle tampon tax locally.
If you ruled the world, what would you change on Day 1?
Introduce mindfulness training and meditation in all schools across all ages.
What are three things still left on your bucket list?
Compete in a boxing fight, visit New York in the winter, do a silent retreat in India.