Over on the dark side – Doing Digital



If anyone had told me during my time at University that my first paid job out would be as a Digital Assistant at a Public Relations agency, I probably would have laughed in their face. Don’t get me wrong, I am always keen to learn new things. However, for as long as I can remember, I have been an advocate for print and would spend an unnecessary amount of time arguing with my professors when I was told that it’s a dying medium.

And now here I am. Over on the dark side.



I’ve got to confess, there wasn’t much resistance. A six-month long internship writing for a website and I was pretty much converted. The instantaneous updates, the 24/7 cycle and the thrill of the click is enough to make anyone a bit weak at the knees. It’s like a never-ending story… a constant feed of information, news and opinion that is always at your fingertips.


While digital and social media isn’t necessarily a new concept, it is certainly one that is continually evolving. Something that is trending today, may not be tomorrow. So delving into the depths of digital can often be a scary prospect for those more adept to using scissors and glue than command X and command V. However, you can no longer hide from it… Digital is the new norm. So, if you’re not already making your mark online you’re a little more than fashionably late.



Always with our fingers on the pulse, Thrive has enjoyed delivering top quality, traditional public relations services to clients for over fourteen years. And while we’re still doing what we do best, our clients aren’t just offered digital as an added extra but as an integral part of the PR package.


The Thrive team has embraced digital wholeheartedly (with a little help from our Digital Director, Christopher). And that’s where I come in, with open eyes and a coffee-fuelled brain, the newest addition to the digital team. We’re ramping things up to show you just how valuable digital can be to your brand’s PR strategy and (as I’ve found out) it’s not such a scary concept after all.


So lock yourselves in and be prepared for PR but not as you know it. Digital is the new black, after all.

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