Thrive loves stylish eyewear and designer Alex Perry. So when the two came together when the designer collaborated with Specsavers, we were keen to get to work!
Thrive’s experiential division managed the launch of Alex Perry’s new designer range in Brisbane. The brief was to design a luxurious and stylish experience that showcased the new range of eyewear, increase footfall into stores and drive sales.
Brisbane’s Queen Street Mall hosted the launch, held during lunchtime on a Friday. A red carpet catwalk was built for a fashion show, with models clad in head to toe Alex Perry, to capture the attention of the public.
Alex Perry was on stage to offer commentary of his new designs and mingled in the crowd to offer styling advice post show.
To ensure consumers were directly engaged with the Specsavers brand, the public enjoyed makeovers by professional make-up artists and were able to try on eyewear from the new range, as well as grab a photo with Alex Perry. A large screen streamed live images on stage and to Specsavers Facebook page, increasing brand interaction.
The Specsavers launch reached thousands of people at the mall and those involved enjoyed a positive and fun experience. Store sales have kicked off and have remained solid.