Thrive appoints Lucy Fox to lead New Zealand team

Thrive has appointed Lucy Fox in Auckland, to lead the agency’s growing New Zealand operations.

Founded by New Zealand born Leilani Abels, Thrive is Australasia’s largest independent public relations agency working with clients across the Tasman and locally. The agency’s “corpsumer” approach combines corporate and brand communications under the one agency umbrella for clients.



In New Zealand, Thrive works with some of the globe’s biggest brands including Lion, AvroKO, LEGO, Flamingo, Brother, Spotlight and Cisco.


Lucy has more than a decade of PR and publicity experience, working in house for some of New Zealand's leading TV broadcasters Sky Television and TVNZ. She joins Thrive from PR agency, Pead, where she crafted and led strategic PR campaigns in the food, beauty, healthcare, technology and fashion spaces.


Leilani Abels, founder and Managing Director of Thrive, said: "Lucy not only has exceptional brand experience from her work in the UK and New Zealand, but she also shares our values of collaboration, tenacity and integrity in the way she manages teams and delivers to clients.

“Her remit is to continue to develop the most talented PR professionals in the country and leverage the best practices and resources that our five offices and 60-person strong workforce delivers. This includes powering our PR activity for clients in a very unique way that uses our insights coupled with inhouse content, digital and social teams who have been in high demand throughout COVID-19.”



Lucy Fox said: “Thrive is incredibly dynamic and forward thinking, always putting its people first which has a direct benefit to clients. I'm thrilled to have joined the team as Group Account Director and Auckland lead.


“Thrive Auckland has for some years been delivering stand-out work for its New Zealand and global clients, drawing on a wealth of Australian and regional knowledge to grow and support our clients here in the local market - and vice versa. I've watched Thrive prosper from afar and now I’m looking forward to driving the agency’s continued growth, working alongside a very talented team of Kiwi PR practitioners."


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