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Thrive Appoints Nicole Hamilton in Newly Created GM Melbourne role

Updated: Apr 16, 2021

Exponential growth has seen Thrive catapult to the largest independent PR agency

in Australia, spurring the need for a newly created GM roles

Thrive PR + Communications welcomes Nicole Hamilton, former Haystac GM Melbourne, to the newly created GM Thrive Melbourne role. The agency is also in the final stages of appointing its first General Manager for its Queensland operations, overseeing both Brisbane and Gold Coast locations.

With more than 17 years’ international and local agency experience, across both consumer and corporate brand reputation, Nicole brings to Thrive her depth of expertise across multiple industry sectors including tech, retail, finance, health, education, entertainment, and fashion.

With a passion for broadening her knowledge, she spent two and half years working at an Indian PR agency in Delhi to challenge her worldview and gain a deeper understanding of a different culture, as well as currently completing her Executive MBA at RMIT.

“I am thrilled to be joining Thrive - an agency I have watched with interest for more than a decade and have been incredibly impressed with their work, continued growth, and attraction of top talent. As a believer that great agencies are only as good as their people, I am excited to work with an incredibly strong team in Melbourne, and the wider Thrive network across Australia and New Zealand, to continue to build a culture that takes our team and clients from strength to strength,” said Nicole.

“I am equally excited about working with an enviable roster of diverse clients and to immerse myself in learning about their businesses, to unlock new ways of tackling business problems, and working in partnership to help them achieve their objectives.”

Thrive People & Culture Director, Snezna Kerekovic, who has been leading aggressive recruitment, said: "We are delighted to welcome Nicole to the Thrive family. Nicole's appointment represents our growth as an agency across PR, content, and digital, and the need to have a dedicated GM for our Melbourne office, as Kelly Stambanis’ role as GM Australasia continues to elevate and her executive role strengthens.

“Nicole’s network connections, strategic nous, passion for leading teams, and her expertise across both consumer and corporate PR, working with a broad spectrum of local and global brands, is going to be pivotal to achieving our ambitions for our Melbourne office - our agency’s birthplace which remains fundamental to our success.

“Melbourne is Thrive’s heartland. We know that market inside out given our long history. We are bolstering our incredible talent in that State with our recent hires because we know the combination of top talent with local market passion and insight will only lead to more impactful results for our clients.”

About Thrive

Thrive is a 100% independently owned agency, founded by Managing Director, Leilani Abels. Since then, Thrive has grown to a team of 75 Thrivers working across five locations in Melbourne, Sydney, Brisbane, Gold Coast, and Auckland. The agency's client roster includes a portfolio of powerhouse brands including ANZ Bank, SPC, Optus, Spotlight Group, Tissot, Cisco, Stockland, and LEGO.

For more information:

Snezna Kerekovic, People & Culture Director

Tel: +61 416 095 070 Email:

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