The mission was clear – develop relationships in the local community and attract potential customers– and so grew the idea of a school design challenge that would spur engagement from the entire school community.
Thrive rolled up its sleeves and on boarded 13 primary schools that were tasked with transforming a pedal car into a work of art for the opportunity to take home a school grant.
Local media showed huge support of the initiative and intently followed the design process before students presented their final creations to an esteemed board of Mercedes Benz judges.
Creations were varied and designs included a peacock crossed with a cheetah, a pirate ship and a Chinese dragon. A pop-up exhibition was hosted within Silver Star Motors and the local community was invited in-store to vote for their favourite design.
Competition was fierce, as was cuteness, but in the end Birralee Primary School and Croydon Hills Primary School walked away with the highly sought after prizes. Birralee students enjoyed extra kudos, with a half page feature in the Herald Sun and gorgeous photo of their design.
The Silver Star Motors Pedal Car Design Challenge was awarded the 2015 Mercedes-Benz Australia/New Zealand Marketing Star Award and primary schools are eagerly awaiting confirmation that it will return in 2016.