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Thrivers on the ground at Mercedes-Benz Fashion Festival Sydney

A team of Thrivers could be seen at Mercedes-Benz Fashion Festival Sydney last month, managing media relations on the ground, after a busy few weeks coordinating interviews and photo-calls prior to the event.

Aimed at consumers, MBFFS reveals all the trends released at Mercedes-Benz Fashion Week Australia earlier in the year, and gives fashion devotees a real front row view of what’s hot for the coming Spring/Summer 2013/14 season.

The event kicked off with the popular Gala Show, featuring Victoria’s Secret Angel Erin Heatherton for Osiris Eyewear. The Trends show followed and showcased key pieces from a mix of leading Australian designers.  The Kardashians launched their hotly anticipated ready to wear ‘Kollection’, and super model Stephanie ‘Bambi’ Northwood Blyth’s collection B.BAM also made its debut for General Pants Co.

Aside from all media liaison, the Thrive team worked tirelessly backstage with the stylists, assisting the photographers on the risers, co-ordinating live weather crosses backstage from hair and make-up and welcomed VIP’s and dignitaries.

Thriver Anri McHugh co-ordinated the team and was truly in his element, as he’s a regular contributor for in his spare time, and a devoted fashion and trend follower.

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