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Ubisoft appoints Thrive as national PR agency

Ubisoft has appointed Thrive as its national PR agency following a competitive pitch. The new partnership promises to deliver exciting new public relations activity across multiple acclaimed game titles for Ubisoft, who is one of the world’s largest video game developers and publishers.

“When you’re working in one of the fastest growing entertainment sectors with world acclaimed game titles, you need to deliver stand out ideas and present proactive PR plans that excite consumers and drive sales,” said Frances Wills, Thrive Sydney Associate Director. “We’ve had great experience with global entertainment properties and we are looking forward to sharing new ideas and opportunities with Ubisoft.”

Thrive will be responsible for devising the PR strategies for a number of major title game releases, and will drive an engaging social influencers plan across the business.

Ubisoft is the latest of high profile news business wins for Thrive’s Sydney office.

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