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Updated: Jul 3, 2018

Once again we are front and centre of arguably one of the world’s most impressive and popular gaming events, E3! Joining global gaming giant and longstanding client, Ubisoft, we are live at the conference to watch what can only be described as an action-packed adventure unfold.

This morning, we attended Ubisoft’s annual unveiling of its 2017 titles at The Orpheum Theatre in Los Angeles. The show started off on a huge high and climbed from there. From the loud rounds of applause and multiple standing ovations, to the ‘we are not worthy’ style bows to game developers, we could tell that the crowds of thousands were loving it – and so were we!

What better way to kick off than to showcase a first-of-a-kind partnership with Nintendo?! Cue Shigeru Miyamoto, Representative Director of Nintendo onto the stage. He stands side by side with Ubisoft’s CEO, Yves Guillemot. The two gaming legends on stage together have the crowd going wild.

They announce that the ever popular Rabbids from Ubisoft will join gaming icon Mario for Mario & Rabbids Kingdom Battle.

The colourful game, created exclusively for Nintendo Switch, sees the cheeky Rabbids embody the classic personas that you would expect to see in your traditional Mario, including a cute but not so gorgeous creation of Princess Peach. The game promises humour, adventure and a creative mix of modernisation and nostalgia.

The Ubisoft story unfolded further from there with a number of gaming surprises that we’ll unveil over this week. Our personal favourites that we can’t wait to hear more about are the eagerly awaited Assassin’s Creed Origins, Far Cry 5 and Just Dance 18. Watch this space!

Stand by for some more action reveals on our socials @thrivepr #UBIE3 @UbisoftANZ

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