Who's Who: Lucy Fox


Title: Group Account Director (NZ Lead)


Expertise: Fashion, FinTech, Beauty, Food & Beverage, Rideshare, Corporate Campaigns


Life before Thrive: Worked in TV publicity land for leading Kiwi broadcasters SKY TV and TVNZ and also did a stint in London, after which I entered the world of agency. Local independent PR agency Pead was my first stop where I worked on the likes of L’Oreal, NZ Fashion Week and Tourism New Zealand honing my skills in PR strategy, events and media relations too. After five years it was time to take the leap and join an agency that stretched all the way to Australia. Thrive was my top pick and I’ve been here for almost a year now - time has flown and what an almost-year it’s been working alongside an amazing raft of clients including Lion, DiDi, Afterpay, Spotlight, LEGO, Pals, Dancing Sands and more.


Loves at Thrive: The team and our clients - it’s the people for me. Working with a talented bunch of Kiwis to grow the NZ office is another big love, of course.


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