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AUSTRALIA'S LEADING MEDIA COURSES
delivered by journalists & PR experts
The Australian media is among the most aggressive and competitive in the world. The New Zealand media landscape has also been disrupted and both AU & NZ markets are constantly changing. There is more market noise, the news cycle is 24/7 and the rise of social media has led to more crowd-checking and less fact-checking. Your ability to stand out, get your message across and manage your reputation is more challenging than ever before therefore the competency of your spokesperson is critical to telling your story and being heard. Your spokesperson may be a confident media presenter, but can that person land your message and engage audiences when you have one chance to get it right?
Thrive's Media & Message Training courses are custom designed for companies to tackle the Australian and New Zealand media environment and maximise the return on spokespeople.
We have trained CEOs within hours of a crisis, have worked with newly appointed ambassadors and we train groups of representatives from organisations who combine to deliver one consistant voice for the company.
MEDIA
TRAINING
LEARN AND TRAIN WITH AUSTRALASIA'S LEADING MEDIA TRAINERS AND PRESENTERS
MASTER YOUR MESSAGE
This course highlights the importance of identifying and crafting clear key messages which are delivered in a controlled and concise manner to the media.
The course covers television, print, radio and online. Real-life scenarios are pre-planned with your course facilitator and spokesperson Interviews are recorded and played back in real-time with constructive feedback from your expert trainer. Your expert media training is appointed based on your training requirements and field of work.
Preparation is the key to controlling your media experience, and this course focuses heavily on how to become a competent spokesperson and control your message. If your message is lost, so is your reputation. Learn how to set your agenda when communicating with your key stakeholders through the media.
Course duration : 4 hours
Participants : up to 4 people
Team : includes facilitator, media trainer, camera operator
Includes : course notes and edited video per participant
Venue : on location or thrive360
GET MEDIA SAVVY
This full or half day course introduces participants to the basic elements of the Australasian media. It’s the media 101 training course which focuses on the top ten things you need to know when dealing with the media.
The course is designed for potential spokespeople who are keen to front the media but have little to no experience. Issues such as message development, becoming a good ‘spokesperson’ and not an ‘answer person’, are covered on the day.
Television, radio, print and online interviews are conducted in various scenarios with a focus on live and TV spokesperson opportunities. Mock press conferences can also be custom designed into the program. Your trainer is hand picked to align with participant requirements.
Thrive’s Stay Media Savvy refresher course is highly recommended as a follow up course.
Course duration : 4 hours
Participants : up to 4 people
Team : includes facilitator, media trainer, camera operator
Includes : course notes and an edited video per participant
Venue : on location or thrive360
Catering : full day courses held onsite at thrive360 in Sydney can be fully catered for. We work closely with The Grounds of Alexandria to design your menu and beverages package.