A DIVERSE TEAM
Thrive has built its PR and digital teams based on a diversity of both local and international industry talent. Our “corp-sumer” agency strength, uniquely merges consultants’ skills across corporate and brand communications.
So who are ‘Thrivers’?
We’re storytellers, innovators, creatives, digital explorers, challengers & data nerds. Expect to see us on dancefloors, sports fields, in theatre productions and wrangling our kids, when we’re not working on client assignments or on the job at one of our five office locations.
As a team, we live by our agency definition:
“To grow vigorously, flourish and be successful.”
GENERAL MANAGER AUSTRALASIA
A driven public relations professional with two decades of experience, Kelly is leader at Thrive having started with the business in 2000. Throughout her career she has directed some of Thrive’s most prestigious global accounts, devised and delivered stand-out client strategies and nurtured relationships between consulting teams and clients. With her ‘glass half full attitude’, Kelly’s creative approach ensures her clients receive the most effective campaign results. As a long-serving executive team member, Kelly has played a critical role in shaping Thrive and helping it become the success it is today. She took over the reigns as General Manager of the Melbourne office in July 2015, sits on the company’s national Executive Team and was most recently appointed to the role of General Manager (Australasia).
MANAGING DIRECTOR AUSTRALASIA
Leilani is founder and MD of Thrive. She started the company at 25 and has built it to be one of the most successful independent PR agencies in Australia with established offices in Melbourne and Sydney and most recently Brisbane and Auckland. She has represented some of the world’s biggest brands and has devised strategic communications plans that have delivered great success to emerging companies. With an enviable network of influencers and in-depth local knowledge, her expertise lies in media communication and strategic planning.
“I’m proud of what we deliver at Thrive and I care about the results for our clients. Our Thrivers do their career-best work with us.”
GENERAL MANAGER, SYDNEY
Clare is a results orientated marketing and communications specialist with experience working with leading global brands in Europe and across Australia and New Zealand. She spearheads Thrive’s Sydney office and team as General Manager.
Clare’s experience spans tourism, corporate, FMCG, telco, technology and lifestyle brands. Most recently, Clare has worked with a diverse array of brands to build their PR and communications strategies, including corporate clients such as Optus, Allianz and Bauer Media as well as Air New Zealand, Cisco, GoPro, ASUS, Twitter and Mitsubishi Electric, to name a few.
Through her work at leading Australian PR agencies over the past few years, she has earned a reputation for building successful teams and delivering superior results with award winning campaigns.
Rachel is a communications and marketing professional with more than 20 years experience, gained from both agency and in-house roles spanning corporate, consumer, technology, tourism and government sectors.
Rachel is Thrive's Head of Corporate and Brand Reputation. In this role she is responsible for the direction and management of corporate and brand reputation services.
Rachel’s strength is a combination of big brand and agency experience which translates to creative, strategic, insight-based communication aligned to clients’ business needs and contributing to their commercial outcomes.
HEAD OF CORPORATE AND BRAND REPUTATION
CREATIVE DIRECTOR AU+NZ
Tom brings 15+ years’ experience as a through-the-line advertising creative across Hong Kong and Sydney, and his work has been awarded at Cannes, AdFest and the Webbys.
As Creative Director for AU+NZ based in Sydney, Tom brings big idea thinking, deep strategic understanding and a desire to help Thrivers thrive, no matter what the brief. He is also p a strong believer in nurturing trusted client partnerships and ensuring quality through an obsessive attention to detail.
Snezna Kerekovic has over 25 years' experience developing and executing strategic and creative integrated communications campaigns for a diverse range of industries and clients. Her career has spanned journalism, PR and brand creator/marketer.
She has spent the bulk of her career working in the health and wellness space, first as the Managing Editor and Publisher of Australian Pharmaceutical Publishing Company - leading its esteemed stable of B2B magazines, and launching a health and beauty consumer magazine. During her tenure she became a much sought after and trusted voice for the industry.
PEOPLE & CULTURE DIRECTOR
Lucy has a decade of PR and publicity experience, working in house for some of New Zealand's leading TV broadcasters and agency side where she has crafted and led strategic PR campaigns and projects in the food, beauty, healthcare, tech and fashion spaces. A true consumer PR with ample corporate experience, she is based in New Zealand and leads Thrive's Auckland team.
GROUP ACCOUNT DIRECTOR, NZ
A veteran with over two decades of regional PR experience, Diana has been leading clients across sectors including technology, consumer, telecom, F&B and healthcare. Employing a positive, collaborative and practical approach, Diana has a reputation for leading brands through transformation and growth to deliver tangible business outcomes. Diana has developed integrated strategies for B2B and B2C clients covering thought leadership, media and influencer engagement, event management, media training and issues and crisis management. Diana is part of Thrive’s Senior Leadership Team.
APAC COMMUNICATIONS LEAD
Pete Fairbairn has been working in the sports media space since he joined Thrive in 2010 as a PR Assistant, going on to work for Eskander's Betstar as their first in-house PR manager. He then moved to the Melbourne Rebels as Media Manager, the sole Communications staff member in a city that wasn't exactly enamoured in Rugby Union; a great challenge which required creative thinking!
Pete relocated to Sydney in late 2015 to work as Communications & Commercial Manager of The Rugby Union Players' Association (RUPA), before boomeranging back to Thrive as the new Group Account Director (Sport) in 2020. Based in Brisbane, Pete is tasked with helping to grow Thrive's sports division alongside delivering excellence for current accounts.
GROUP ACCOUNT DIRECTOR, SPORT
Chris is a Group Account Director in the Thrive Sydney team, overseeing some of Australia and New Zealand’s leading corpsumer campaigns.
With more than 12 years’ experience working across both consumer and corporate PR, Chris specialises in challenging clients and consumers to deliver better, smarter marcomms results.
Chris has worked extensively with global brands to drive market development through awareness raising campaigns across Europe, North America and the Middle East.
GROUP ACCOUNT DIRECTOR
Georgia belongs to the “socially native” generation. As a creative thinker and marketing strategist for the past 15 years she has worked with some of the biggest brands in the market. She has led social campaigns and produced content for brands including ANZ, BP, Subaru, Officeworks and Mars to name a few. Georgia's strength lies in merging creativity, business objectives and insights. This approach ensures social media campaigns and content is designed to embed our clients’ brands and storytelling into contemporary culture across all channels. Georgia jointly leads Thrive Media, a collective of Australian and New Zealander specialist journalists, editors, creatives and content producers.
INTEGRATION, CONTENT & SOCIAL
Kate is a senior integrated communications consultant with ten years of experience in Australia, APAC and New York, across consumer lifestyle, food and beverage, CPG and retail industries.
Known for her creative and dynamic approach, Kate has extensive experience in leading award-winning earned media campaigns for global and local brands including; 7-Eleven, Deliveroo, Nintendo, ANZ, Goodman-Fielder, as well as AMEX, Afterpay, Kathmandu, Spotlight and Anaconda.
A strong brand storyteller, Kate's passion is creating strategies that deliver meaningful results that both excite and engage consumers.
A Senior Account Director based in Sydney, Kate is helping grow Thrive’s community presence as well as driving core consumer accounts.
SENIOR ACCOUNT DIRECTOR
SOCIAL MEDIA STRATEGIST
Growing up in the golden age of social media, Sarah is a creative marketer always with her finger on the pulse of new digital trends and technologies.
Working with national brands for over six years, in-house and agency, Sarah has a wealth of experience in influencer marketing, visual storytelling, and social media advertising campaigns for brands including Emporium, Chadstone – The Fashion Capital, adidas, TikTok for Business and UNIQLO.
With a deep understanding of the digital landscape, including online consumer behaviour and trends, she can successfully drive brand love online, tapping into new and existing audiences.
As Australasia's largest independent agency with more than fifty team members across five locations, Thrive builds roles for individuals and creates teams from diverse and sometimes unexpected backgrounds.
We combine the best agency attributes from the multinational and boutique agencies to create a unique culture at Thrive that accelerates careers, nurtures high performance, and encourages leadership at every level of our business.
We invest in our team, provide the resources to deliver career-best work and create opportunities that inspire the growth of our people.
To become a life-long friend and Thriver, contact us.
JOIN OUR TEAM
Thrive has been inundated with client growth and new client opportunities which has led to continued growth of our five ANZ offices. This has resulted in a number of available positions listed below.
SENIOR ACCOUNT MANAGER - SYDNEY
Do you want to work with some of the most talked about local and global brands? Do you want to join a team of legends and work on a diverse mix of consumer lifestyle campaigns? Do you want to work with a different kind of agency? We are on the lookout for a passionate, energetic and collaborative Senior Account Manager/Account Director to join our Sydney office.
The successful candidate will have proven consumer PR experience in managing client relationships; delivering consumer media campaigns; maintaining and developing relationships with top-tier consumer and lifestyle media and influencers, thinking strategically and creatively on behalf of our clients, and the ability to work independently and as part of a close knit team.
To find out more about this role, click here.