As the sole PR agency for The LEGO Group in New Zealand, we have played a key role in strengthening the Danish toy brand’s presence through strategic campaigns, press office management, activations, and influencer collaborations. Our work has helped bring the magic of LEGO to Kiwis of all ages, fostering creativity, connection, and play.

In 2024, we delivered standout initiatives, including a mentorship program in partnership with GirlBoss founder Alexia Hilbertidou, giving two young Kiwi girls a once-in-a-lifetime opportunity to be inspired by female leadership. We also brought imagination to life at the annual Farmers Santa Parade, unveiling a life-sized LEGO float designed by local young brother-sister-duo, Ruby and Aston. Beyond play, we highlighted the mindfulness benefits of LEGO play, demonstrating how building bricks can be a tool for both children and adults to unwind and practice focus.

Through creative storytelling and dynamic engagement, we have helped the LEGO brand make a lasting impact in Aotearoa, strengthening its brand presence and deepening its connection with New Zealanders.