In 2023, we were honored to become Ngāi Tahu Tourism’s first-ever New Zealand PR agency, tasked with amplifying the brand’s presence and supercharging their storytelling – both locally in New Zealand and in Australia. Since then, we have developed and executed strategic campaigns that brought trans-Tasman attention to some of the organisation’s most significant milestones.

Our work included driving awareness for the National Kiwi Hatchery, celebrating the 2,500th kiwi hatching and the Hatchery’s relocation to a cutting-edge facility at Agrodome Rotorua. Additionally, we led PR efforts around a remarkable partnership with ex-All Black Ian Jones, who embarked on the Hollyford Wilderness Experience. This immersive journey through Fiordland allowed Ian to reconnect with his Ngāi Tahu heritage, offering a once-in-a-lifetime experience for a select group of participants.

Through compelling storytelling and targeted media engagement, we successfully positioned Ngāi Tahu Tourism’s initiatives at the forefront of New Zealand’s tourism landscape, fostering deeper connections between the brand and its audiences.