Since 2018, we’ve worked with STIHL to build their brand reputation, build brand love around their products and STIHL TIMBERSPORTS®, and ultimately help grow their business.
In 2021, it was time for new audiences and new opportunities. So we worked with STIHL to create, produce and promote Australia’s #1 gardening podcast, That’s How We Grow. Hosted by home grown talent Charlie Albone, we delve into the backyards and private gardening habits of celebrity guests – from Curtis Stone to Maggie Beer, Samantha Armytage and Andrew Winter – inspiring professional and amateur gardeners with the best techniques, hacks, power tool advice and gardening tips to achieve the perfect leafy outlook.
That’s How We Grow shot straight to #1 in Apple’s Home and Garden charts. Today we remain in the top 3 with three seasons under our belt and more to come.
The backyard adventure continues with STIHL and Thrive as we tackle more opportunities and challenges for the brand.