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Thrive PR+ Communications


Orangetheory’s first Inner Selfie event

On Thursday, November 14, Orangetheory Fitness in South Yarra Melbourne hosted its Inner Selfie event. The evening began with a free InBody scan followed by a full-body 60-minute heart rate-monitored group workout, designed to produce results from the inside out. Drinks and nibbles were, of course, served following the workout.

Thrive was tasked with inviting key Melbourne media and personalities to achieve media and social coverage of Orangetheory Fitness and to drive awareness of the brand in Victoria. We achieved over 60 pieces of coverage across Instagram including both stories and posts.

A total of 16 media and influencers attended the Inner Selfie event, including Florence Alexandra (Bachelor contestant and influencer), Sarah Czarnuch (beauty model and presenter), Chris King & Ben Guy (journalists at Tailored Man) and Abbey Holmes (AFLW footballer).


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