To celebrate the highly anticipated third season of Ted Lasso, Airbnb launched its latest brand collaboration experience - this time with the show’s loveable pub owner Mae, played by Annette Badland, becoming an Airbnb Host and listing three exclusive one-night stays at The Crown & Anchor pub.
Situated in Richmond, London, and right around the corner from Ted’s apartment, the traditional English pub is a gathering place for football fans and locals alike, and the unofficial meeting place of AFC Richmond players and coaches on the show.
Working in collaboration with the Airbnb team, the Thrive team pushed this news out to drive awareness of the unique opportunity with Ted Lasso fans across Australia and New Zealand.
This collaboration is the latest in a series of brand partnerships between Airbnb and pop culture phenomenons including Hobbiton and Bluey. The partnerships offer fans a once in a lifetime opportunity to experience an exclusive stay and immerse themselves in the surroundings of their favourite movie or show, only on Airbnb.