Tequila Don Julio 1942 x Marmont at Crown: ‘Pole Position’ Party Comes to a Stunning Close

One of the first event of the Formula One season kicked off with an epic bang as Tequila Don Julio 1942 and Marmont hosted the exclusive ‘Pole Position’ Party, bringing electricity and excitement to one of Melbourne’s most vibrant sporting weekends of the year.

Adding to the night’s allure were recognizable names both globally and locally, including Erika Jayne, Cody Simpson, Pip Edwards, Baker Boy, Kita Alexander, LA Rams player Kyren Williams, Bec Judd, Nadia Bartel, and Lana Wilkinson, enjoying the thrill of an evening where premium sophistication met the luxury of Tequila.

Guests experienced an exclusive 45-minute DJ performance by U.S. rapper Swae Lee, who kicked off the night with his iconic anthem Sunflower, creating an electric atmosphere that had the crowd moving.

Set within the cool Cali-inspired vibes of Marmont at Crown, the venue was elevated with West Coast–inspired glamour, reflecting the sophistication of Grand Prix weekend. Drawing subtle inspiration from the iconic Chateau Marmont, the space channeled relaxed opulence with warm lighting, plush textures, and seductive late-night energy.

To bring the night to its ultimate crescendo, singer, songwriter, and producer Ty Dolla $ign took to the stage, celebrating the release of his latest project Girl Music Vol. 1. Attendees enjoyed an exclusive one-hour set featuring his cult classics Psycho alongside brand-new tracks performed live in a global first.