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Thrive creates new senior leadership roles and appoints Melbourne lead

Thrive PR & Communications has strengthened its team creating new roles with Ashleigh Bruton appointed as Integration Director and Natalie Liebmann as Associate Director Thrive Sydney while Chloe Jeffers takes the helm of Thrive Melbourne. 


From left to right, Ashleigh Bruton appointed into national role as Integration Director, Chloe Jeffers to lead Thrive Melbourne, Natalie Liebmann (right) appointed Associate Director/2IC Sydney.


Thrive Melbourne has strengthened its position in the Victorian market with the appointment of Chloe Jeffers who takes the helm as Business Director. 


Leilani said, “Chloe is a seasoned senior communications leader who deeply understands brand storytelling, the media landscape and the changing world of PR. With two decades of experience in integrated corporate and consumer communications, she’s a first class leadership appointment for us. Her experience is diverse across industries and her highly engaging approach to managing teams takes Thrive Melbourne to a new level.” 


Chloe brings diverse experience across many communications platforms, weaving in storytelling at the core, bringing broad thinking having worked in agency, in-house and across broadcast delivering integrated marketing and earned media campaigns, managing major partnerships and delivering big brand events. Chloe's experience has been across almost all major categories with deep seeded experience in FMCG, retail, government and sport.  


Chloe said, “I am thrilled to join the team at Thrive, an agency with an enviable reputation as a leader in integrated PR and communications. With such a brilliant Melbourne team to lead, I look forward to adding even greater value to our existing clients and bringing new business into the Melbourne team so we can continue to keep the heart of Thrive's homeland beating fervently.”


Thrive Sydney has also created a new role with Natalie Liebmann joining as Associate Director and 2IC specialising in big brand consumer PR. She spent over seven years at iD Collective Sydney where most recently she was General Manager. Her expertise over the last decade has been in FMCG, tourism, liquor, consumer tech, fashion and retail with companies including Moët Hennessy Australia, Kmart,  Banyan Tree Hotels & Resorts, Mondelez, LA Gear, Lush, DJI, Lacoste, Procter & Gamble and others. 


Leilani said, “Natalie is a born and bred Sydney sider and knows the local market intimately. It’s a huge asset to clients wanting great PR and stand out social and influencer work. Natalie has exceptional strategic campaign experience, she’s a creative thinker and has a solid black book to get things done. She's a stand out talent to have on our team.”


Natalie said, “I am excited to be joining the Thrive family as I enter this next chapter of my career. With an incredible reputation and client portfolio, I look forward to working with Leilani and the executive leadership team, as we continue to strengthen Thrive's offering and diversify client categories. Championing the Sydney team alongside Niall Hughes, there's also immense opportunity to grow and build on the team's passion and expertise, as we work together to build a thriving future.”


The new senior appointments further highlight Thrive’s growth plans. 


“Thrive is a dynamic place to work with a people-first culture and high performance mindset. Our clients benefit directly as we attract and retain the best talent. It’s why we have worked with many clients for so long. We welcome Ashleigh, Chloe and Natalie with open arms into the Thrive family. I know they will be making an impact for years to come and are limited by nothing at Thrive,” Leilani concluded. 

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