Thrive PR + Communications has promoted Clare Basire to General Manager, Sydney, while also appointing her to the Thrive Executive. Clare takes on this role following more than three years as Thrive’s Business Director in Sydney.
As General Manager, Sydney, Clare will continue to spearhead the office’s operations and team, as well as take on responsibility for national duties including leading client experience and service. As part of her Thrive Executive position, she will be responsible for driving new business divisions and ensuring best practice services are implemented across all four office locations.
Founder and Managing Director, Leilani Ables said, “Clare is a results-oriented communication professional who has built a reputation of fostering successful teams and delivering great results for both Thrive and other leading agencies in the UK and Australia. We are delighted to elevate her role with us to recognise the significant contribution she makes to our agency.”
Clare’s experience spans the UK, Europe and ANZ. She’s worked across corporate, technology, FMCG, tourism, telco and lifestyle brands. Most recently, Clare has worked with a diverse array of brands to build their PR and communications strategies including clients such as Cisco, LEGO, Optus, Are Media and Twitter to name a few.
Clare Basire said, "At Thrive PR + Communication we live every day by our definition which is to grow vigorously, flourish and be successful. This is part of our DNA and applies to our business, our team and our clients. I am delighted to take this next step with Thrive and see the company grow further.”
About Thrive PR + Communications
Thrive is a 100% independently owned agency with more than sixty staff across five locations in Australia and New Zealand. The agency's client roster includes a portfolio of powerhouse brands including telco Optus, tech giant Cisco, banking group ANZ and one of the world’s most loved brands, LEGO. Thrive is a “corp-sumer” agency working in b2b and b2c comms across diverse industries including food and drink, sport and entertainment, tech and innovation, home and design, health and wellbeing, travel and more. Thrive is famous for earned media and delivers diverse services including corporate and consumer comms, content, social media and digital along with issues management, activations, influencer relations and internal comms.