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Fear, comedy or cliché - which vaccine campaign got it right?
A former boss once told me: “Political communication is not communication. It is politics!” The same, it seems, applies to public health...


5 essential comms tips for the new normal
As we approach the 18-month mark of navigating what is now the “new normal”, the need for clear and effective internal and external...


And the winner is… Queensland, Australia
Pete Fairbairn, Group Account Director (Sport), Thrive PR + Communications It is a historic day for residents of the sunshine state,...


Osaka’s challenges and withdrawal fail to provide solution
As soon as Naomi Osaka announced on her Instagram channel that she would be boycotting her mandatory post-match media conferences at the...


Why Multicultural Media and Community Engagement Matters For Brands
Australia is a unique and diverse country in every way - in culture, population, climate, geography and history. According to the...


A Look at the Federal Budget 2021-22: A Win for Businesses of All Sizes
After the chaos of 2020, the Australian business community has done an extraordinary job of getting back on its feet. But business...


European Super League a PR disaster
It will go down in folklore as a calamitous mis-read of the room, and one of the most blatant signs of greed in the history of...


Government backing Australia to be a leading Digital Economy
AIIA welcomes billions in new digital funding in Budget Australia’s peak industry representative body for innovation technology, the...
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