CHALLENGE/PROBLEM

Thrive was engaged to raise the profile of the Australian Cricketers’ Association (ACA) and educate the sports world and general community about the ACA’s great work and achievements.

 

INSIGHT

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METHOD

Thrive devised an events and communications plan that included a launch event to announce the ACA’s $20million player contribution and promotion of the Zaidee’s Rainbow Foundation partnership.

As part of the plan Thrive worked closely with the ACA’s CEO to engage with media and told stories through case studies that cemented the place of the ACA within the cricketing community.

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RESULTS

Thrive’s media relations plan successfully educated and promoted the achievements and the great work of the ACA and its members, delivering nearly 200 stories across the country.